Last updated: February 19, 2026
Lucid Jiu Jitsu ("we," "our," or "us"), located at 1439 Broadway, Hewlett, NY 11557, operates the website www.lucidjiujitsu.com and provides jiu jitsu training services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, contact us, or enroll in our programs. By using our website or services, you consent to the practices described in this policy.
When you interact with us — whether by filling out a contact form, registering for a free trial, enrolling in a program, or communicating with us by phone or email — we may collect the following categories of personal information:
When you visit our website, certain data is collected automatically through cookies, web beacons, pixels, and similar tracking technologies. This may include:
We use the information we collect for the following purposes:
Our website uses the Meta Pixel (formerly Facebook Pixel), a tracking technology provided by Meta Platforms, Inc. The Meta Pixel is a small piece of JavaScript code that loads on our website and enables us to measure the effectiveness of our advertising by understanding the actions people take on our site.
The Meta Pixel collects data about your activity on our website — such as pages visited, forms submitted, and content viewed — and reports this information to Meta. This allows us to:
Through the Meta Pixel, certain information about your website activity — including hashed identifiers such as email addresses or phone numbers if you have previously provided them — may be shared with Meta. Meta uses this data subject to its own Privacy Policy. Meta may also combine this information with data from its own platform to improve ad targeting.
You can control your ad preferences and opt out of interest-based advertising from Meta at any time by visiting your Facebook Ad Preferences page. You may also use the Your Online Choices tool or the Digital Advertising Alliance opt-out page to manage interest-based advertising more broadly.
We use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors use our website. Google Analytics collects data such as pages visited, session duration, traffic sources, and device information. This data is processed by Google and provided to us in aggregated, de-identified reports.
We may use Google's remarketing and display advertising features, which allow us to show ads to people who have previously visited our website as they browse other websites across the Google Display Network, YouTube, and Google Search. These features may include:
We may have enabled Google Signals and other Google Analytics Advertising Features, which may link data from Google's signed-in users with website analytics data for enhanced demographic and interest reporting and cross-device tracking.
You have several options to control or opt out of Google's interest-based advertising and analytics tracking:
For more information on how Google uses data collected through its advertising and analytics products, please review Google's Privacy Policy and the page "How Google uses information from sites or apps that use our services."
By providing your mobile phone number and submitting a contact form, enrolling in a program, or otherwise expressly opting in to receive text messages from us, you consent to receive SMS/MMS text messages from Lucid Jiu Jitsu. These messages may include appointment reminders, class schedule notifications, promotional offers, and informational updates about our programs and services.
Consent to receive SMS messages is not a condition of purchase or enrollment in any program. You are not required to provide a mobile phone number to use our services.
Message frequency may vary depending on your interactions with us and the programs you are enrolled in. You may receive recurring messages related to your enrollment, upcoming classes, or promotional campaigns.
Message and data rates may apply. Please check with your mobile carrier for details about your plan's messaging and data rates.
You may opt out of receiving SMS messages from us at any time by replying STOP to any text message you receive from us. Upon receipt of your STOP message, we will send you one final message confirming that you have been unsubscribed. After that, you will no longer receive SMS messages from us unless you re-subscribe.
If you need assistance with our SMS messaging program, reply HELP to any of our text messages or contact us directly at admin@lucidjiujitsu.com or (845) 382-8314.
Our SMS messaging program is available on most major U.S. carriers, including (but not limited to) AT&T, Verizon, T-Mobile, Sprint, Boost Mobile, and U.S. Cellular. Carrier availability and coverage may vary.
Wireless carriers are not liable for delayed or undelivered messages. Lucid Jiu Jitsu does not guarantee delivery of SMS messages and is not responsible for any failure by your mobile carrier to deliver messages sent from our platform.
Our website uses the following types of cookies and similar tracking technologies:
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when a cookie is being set. Please note that disabling cookies may affect the functionality of our website and limit your ability to use certain features. For instructions on managing cookies in your browser, visit your browser's help documentation or a resource such as www.allaboutcookies.org.
We work with trusted third-party service providers who may receive or process your personal information on our behalf or for their own purposes as described in this policy. These include:
We do not sell your personal information to third parties. We do not share your personal information with third parties for their own independent marketing purposes without your consent, except as described in this policy.
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention practices include:
When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it.
Depending on your location, you may have certain rights regarding your personal information. These may include:
To exercise any of these rights, please contact us using the information in the "Contact Us" section below. We will respond to your request within a reasonable timeframe, generally within 30 days. We may need to verify your identity before processing your request.
If you are a resident of California, you may have additional rights under the California Consumer Privacy Act (CCPA). If you are a resident of a state with a comprehensive privacy law (including Virginia, Colorado, Connecticut, or others), you may have rights specific to your state. Please contact us for more information.
We implement reasonable and appropriate technical, administrative, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. If you believe your personal information has been compromised, please contact us immediately.
Lucid Jiu Jitsu offers programs for children, including our Kids Jiu Jitsu classes for ages 5–12. We are committed to protecting the privacy of children in compliance with the Children's Online Privacy Protection Act (COPPA) and applicable laws.
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13 through our website without verifiable parental consent. When enrolling a minor in our programs, all personal information is collected from and provided by a parent or legal guardian.
If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at admin@lucidjiujitsu.com. We will take prompt steps to delete such information from our records.
For minors between the ages of 13 and 17 who enroll in our programs, parental or guardian consent is required as part of our enrollment and waiver process.
Our website may contain links to third-party websites, including social media platforms (Instagram, Facebook, YouTube) and Google Maps. These websites have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policies of any third-party sites you visit. The inclusion of a link on our website does not imply our endorsement of that site's privacy practices.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make material changes, we will update the "Last updated" date at the top of this page. We may also provide more prominent notice of significant changes, such as a notice on our homepage or via email to members on file.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website or services after any changes become effective constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
We are committed to working with you to resolve any privacy concerns you may have.